Targeted Interactive Advertising: A Killer Revenue App

7 jul
As the communications industry evolves from a network-centric view of the world to auser-oriented perspective, service providers are transforming their business models to createnew revenue opportunities associated with enhanced content and interactive mediaplatforms. This white paper explores the opportunities that exist for service providers asthey shift how value is created, managed and monetized in their networks to take advantageof next-generation advertising models.
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