EVOLVING TOWARD TRUE MULTI-SCREEN VIDEO SERVICES

30 nov
The value of multi-screen video services for service providers is substantial. Among the many benefits to be considered are the additional user impressions, additional service “stickiness,” the “wow” factor of providing innovative services, an enhanced subscriber experience, additional service revenues and the additional revenues associated with increased smart devices sales, data usage, content sales and advertising. This paper outlines the market drivers for these services, the types of service that can be provided, the evolution strategies for arriving at a fully functional multi-screen service and the capabilities required to provide these services.
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